
The art of making a customer react, for example to trigger a purchase following an advertising campaign or to push him to fill in a satisfaction questionnaire, is already subtle in itself. However, it is only one step in the implementation of a good customer strategy. The real objective?
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The best thing about cryptocurrency is that there are few rules. Digital currencies and the ledgers that hold the transactions offer much more freedom than government-backed currencies, but come with fewer protections. The inspiration for the whole system has been to avoid bank fees and all the regu...
In the 21st century, the business environment is one of complexity and organizations face many challenges in developing business strategy. The external environment of an organization is increasingly characterised by change and uncertainty. Customers, the critical assets of companies, have higher and...
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