Clanity.com A Promising New Blockchain Project with a Worldwide Use Case

Besides being the most disruptive technology of the century, blockchain is also a value proposition where a community-based approach yields transparency and a trustless distribution system. However, technicality and lack of real-world use cases had slowed the early adoption of this technology.

When it comes to customer relations and trust issues, creating a trustless solution is critical. Take the example of crowdfunding campaigns. Blockchain, being a decentralized and trustless solution, makes for a safe funding process and offers completely transparent access globally.

Blockchain, primarily due to its open ledger and partially due to its flexibility according to use case, can be applied in many industries where centralized solutions have failed.

One such example is a customer rewards program. A recent study estimated that more than 50% of customers’ accumulated rewards points, with an estimated value of $50 billion, are never redeemed. The problem is more severe than previously estimated. In the most recent COLLOQUY Loyalty Census conducted in 2017, a whopping 54% of the loyalty program members are inactive.

Clanity has created a blockchain solution that digs deep for such unique yet lucrative challenges and finds innovative, decentralized solutions that work.

According to their research, the problem lies with the expectation disconnect between brands and their customers. As their study puts it, “75% of consumers want to be rewarded for non-transactional engagements like taking a survey or interacting on social media. However, brands don’t reward customers beyond the transaction.”

Clanity also believes that an individual’s right to privacy is a fundamental human right. Unfortunately, the terms of service of various online services allow the organization to control your data. The breach of online privacy is so pervasive that when a user creates an account online, the data brokers or companies begin building a profile about that user and their interests. Many consumers are not even aware of the extent of knowledge these data brokers have about a user’s personal life and their choices.

Despite the regular data breaches and identity theft instances occurring with careless user data management, only about 59% of consumers believe that companies are not transparent about how they use data. Only 36% of consumers are concerned about how companies are ensuring the security of user data. Clanity is working towards finding solutions to shift towards a more secure service provider.

Major e-commerce and online retailers are cornering the market on everything. According to a recent study, the largest online retailer has a market share of over 47%. This trend has impacted brick-and-mortar companies negatively in the past decade, and they are in trouble trying to keep up.

Due to a combination of convenience and the ability to shop 24/7, online retailers are winning customers with their low-cost business model and the customer conveniences offered. The Clanity Team believes that this trend is causing less foot traffic to traditional businesses, and as a result, their revenues are suffering.

A recent study has shown that as many as 57% of consumers prefer to shop online. The COVID-19 pandemic has made the situation worse for brick-and-mortar stores because customers are increasingly avoiding visiting any store physically and would instead pick goods being delivered to them via online sales channels over in-person shopping.

A project like Clanity is working on bringing foot traffic back to brick and mortar businesses utilizing a token rewards and community engagement program. Thus reinventing the process of how companies acquire new loyal customers. As Clanity’s website explains, “We will offer efficient ways of targeting customers and effectively convert them into loyal purchasing customers.”